$104.79−4.02 (−3.69%)
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ServiceNow (NOW) Institutional Ownership
13F filers reported holding 82.9% of ServiceNow (NOW) shares as of Jun 30, 2026, across 1,378 filers.
Sources Ownership filingsQuarter ended How we compute thisNot investment advice
- Held by 13F filers
- 82.9%
- Jun 30, 2026
- 13F filers
- 1,378
- quarter ended Jun 30, 2026
- 13F value
- $85.4B
- 860.3M shares
- Quarter's fund flow
- Mild accumulation
- 166 new · 143 closed
Is the smart money (institutions and insiders) accumulating or distributing? One lagging input, not a buy signal.
13F fund flowQuarter ended Jun 30, 2026*: more funds added or entered than trimmed or exited, mild accumulation (166 new · 542 increased · 452 reduced · 143 closed · 75 unchanged or with no prior quarter on file). Flows at this scale move slowly; treat as context. These positions are 128 days old; the 45-day figure often quoted is the SEC filing deadline after quarter-end, not the age of the data. The counts above compare each filer’s position with its own previous 13F. The change in the number of filers and in the ownership share is not shown: the filings we read hold only each filer’s latest 13F, so there is no earlier quarter of the same filers to compare against. That is a limit of the source, not a statement about this company.
Basis: shares reported by 1,378 13F filers for Jun 30, 2026, over shares outstanding implied from the current quote, measured 128 days apart. It measures the ownership we have filings for, not total institutional ownership, and it moves with the share count between filings.
Insider trades · latest filings (Form 4)routine sells are usually compensation mechanics; open-market buys are the rarer signal. Rows labelled with another security are the derivative leg of a vest or exercise, not share sales
| Date | Name | Role | Type | Shares | Price** | SEC filing |
|---|---|---|---|---|---|---|
| Oct 26, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Acquired · Grant / award | 79,078Restricted Stock Units | — | ↗ |
| Oct 26, 2026 | McDermott William R | Chairman & CEO | Acquired · Grant / award | 349,900Restricted Stock Units | — | ↗ |
| Oct 26, 2026 | Fipps Paul | President, Global Customer Ops | Acquired · Grant / award | 157,455Restricted Stock Units | — | ↗ |
| Oct 26, 2026 | Nowbar Hossein | Pres. & Chief Legal Officer | Acquired · Grant / award | 79,078Restricted Stock Units | — | ↗ |
| Oct 26, 2026 | Zavery Amit | President, CPO and COO | Acquired · Grant / award | 174,950Restricted Stock Units | — | ↗ |
| Oct 26, 2026 | Mastantuono Gina | President and CFO | Acquired · Grant / award | 124,215Restricted Stock Units | — | ↗ |
| Aug 31, 2026 | Fipps Paul | President, Global Customer Ops | Disposed · Open-market sale | 2,034 | $147.87 | ↗ |
| Aug 28, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Disposed · Open-market sale | 7,847 | $138.00 | ↗ |
| Aug 27, 2026 | Chamberlain Paul Edward | director | Disposed · Open-market sale | 2,700 | $135.50 | ↗ |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | Acquired · Option exercise | 4,160 | — | ↗ |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | Disposed · Tax withholding | 2,236 | $117.70 | ↗ |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | Disposed · Option exercise | 4,160Restricted Stock Units | — | ↗ |
| Aug 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Acquired · Option exercise | 970 | — | ↗ |
| Aug 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Disposed · Tax withholding | 496 | $117.70 | ↗ |
| Aug 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | Disposed · Option exercise | 970Restricted Stock Units | — | ↗ |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Acquired · Option exercise | 340 | — | ↗ |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Disposed · Tax withholding | 136 | $117.70 | ↗ |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Acquired · Option exercise | 300 | — | ↗ |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Disposed · Tax withholding | 120 | $117.70 | ↗ |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | Disposed · Option exercise | 340Restricted Stock Units | — | ↗ |
* Holdings as reported for Jun 30, 2026, 128 days old; funds file up to 45 days after each quarter-end, so the newest complete quarter runs 45 to 135 days behind.
** A price of “—” marks an option exercise, RSU vest or a filing without a usable per-share price, not a $0 trade.
Common questions
How much of ServiceNow do institutions hold?
13F filers reported holding 82.9% of ServiceNow's shares as of Jun 30, 2026, across 1,378 filers.
How many 13F filers hold ServiceNow?
ServiceNow was held by 1,378 13F filers as of Jun 30, 2026.
Not investment advice.